So you have made your video based around a really great keyword phrase, but their are still some important steps to getting your video ranked and watched. First, you need to cover what the viewer sees when they first see your video flash up in the search results.
If your keyword phrase is "sales funnels for beginners" for example, your video's file name should be "sales funnels for beginners".
After your title, the thumbnail is the next most important item for getting people to click on your video. There is a lot of data on what works and what doesn't but here are the general rules.
1. Correct Thumbnail Dimensions
YouTube Thumbnail Dimensions
In this video, Sean Cannell gives a really good overview of how to build and optimize a thumbnail using Canva
2. Best Thumbnail Color Schemes.
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