Tags aren’t as important as title and thumbnail…but they do help YouTube know what your video is about..
Here’s how I use video tags for my videos:
Targeted tags not only help you rank for your target keyword, but also get you to show up more often as a related video in the sidebar area of YouTube
If you don't have TubeBuddy, you can get it for free here
In this example of one of my videos, you can see how popular different tags are and how your video is ranking for them.
The light blue number alongside the "Kartra" tag is the rating for that keyword. You are looking for a higher value that shows a popular keyword with low competition.
The numbers in green show where you rank in YouTube search for that keyword phrase. So you see this video ranks #1 for "Kartra Marketing Campaigns".
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Your video’s description serves a number of purposes. Primarily it is to help YouTube understand more about your video when ranking.
However, it is also a place to put links to affiliate products, free downloads etc. This is the first step in monetizing your YouTube channel
Your video description helps YouTube and Google understand the context and positioning of your video. The better they understand your video, the higher you’ll rank, both in YouTube and Google searches. More often than not, you will also show up in the Suggested Video sidebar.
Here are the basic guidelines for the description:
This will help to optimize the description which tells Google and YouTube what your video is about.
Here is that example of a description for a Brian Dean video that’s optimized around the keyword “On-page SEO”. You can see the target keyword three times, including in the opening sentence.
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