How to decide what videos to produce
YouTube keyword research
Optimizing your title, description and tags
Designing thumbnails that get more clicks
Ways to build an affiliate income from YouTube
How to build an online business from YouTube
Don't Forget Your Free Tools to Help You Grow Your YouTube Channel
So you have made your video based around a really great keyword phrase, but their are still some important steps to getting your video ranked and watched. First, you need to cover what the viewer sees when they first see your video flash up in the search results.
If your keyword phrase is "sales funnels for beginners" for example, your video's file name should be "sales funnels for beginners".
After your title, the thumbnail is the next most important item for getting people to click on your video. There is a lot of data on what works and what doesn't but here are the general rules.
1. Correct Thumbnail Dimensions
YouTube Thumbnail Dimensions
In this video, Sean Cannell gives a really good overview of how to build and optimize a thumbnail using Canva
2. Best Thumbnail Color Schemes.
Your video’s description serves a number of purposes. Primarily it is to help YouTube understand more about your video when ranking.
However, it is also a place to put links to affiliate products, free downloads etc. This is the first step in monetizing your YouTube channel
Your video description helps YouTube and Google understand the context and positioning of your video. The better they understand your video, the higher you’ll rank, both in YouTube and Google searches. More often than not, you will also show up in the Suggested Video sidebar.
Here are the basic guidelines for the description:
This will help to optimize the description which tells Google and YouTube what your video is about.
Here is that example of a description for a Brian Dean video that’s optimized around the keyword “On-page SEO”. You can see the target keyword three times, including in the opening sentence.
Tags aren’t as important as title and thumbnail…but they do help YouTube know what your video is about..
Here’s how I use video tags for my videos:
Targeted tags not only help you rank for your target keyword, but also get you to show up more often as a related video in the sidebar area of YouTube
If you don't have TubeBuddy, you can get it for free here
In this example of one of my videos, you can see how popular different tags are and how your video is ranking for them.
The light blue number alongside the "Kartra" tag is the rating for that keyword. You are looking for a higher value that shows a popular keyword with low competition.
The numbers in green show where you rank in YouTube search for that keyword phrase. So you see this video ranks #1 for "Kartra Marketing Campaigns".
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One of the quickest ways to start earning an income from your YouTube channel, is through affiliate marketing.
You don't need to spend time developing your own product, instead you review and recommend ready-made products as an affiliate.
You sell a product, the product vendor (or affiliate platform) pays you a commission.
Also note that the Associate gets paid a commission on any other item the customer purchases in the same transaction. So if they also add a tripod, a lens and a camera bag, then they get commission on those.
I know of YouTubers that earn several thousand dollar per month in Amazon commissions and remember that a video can stay on YouTube for many years so it can keep on giving.
Most software products are delivered as a monthly or annual subscription and you get paid a percentage for as long as your referred customer keeps using the software.
Here are links to some of the products with the best affiliate programs. And yes these are affiliate links so I will receive a commission if you sign up for a paid product.
Kartra: 40% recurring commission. All-in-one marketing software (this page is built using Kartra)
If you like the product, sign up to use it, sign up as and affiliate and make a few sales and the cost of the product is covered.
If you want to learn more about Affiliate Marketing, I recommend you sign up for my good buddy Pat Flynn's 1-2-3 Affiliate Marketing course using the link below. Pat built up a 7-figure online income just through promoting affiliate products.
To Build Your Online Business
Many people have built highly successful online businesses using YouTube as their principal traffic source, and you can too.
Unlike Instagram and Facebook, videos posted on YouTube can continue to appear in peoples' searches and suggested video feeds for many years. This can provide a consistent source of leads for an online business.
So let's look at the process for doing this.
Brendon Burchard recently sent me an email. In it he gave me his viewpoint on what is needed to succeed in 2020 and beyond. Here is what he said:
I think there are only THREE skills required to majorly win in this digital economy.
These used to be for "lifestyle entrepreneurs." Now it feels like they are the modern equivalent of job security.
But what should you DO with that? How do we deploy these skills for a more abundant future for our families?
If you are going to create a product, there are only *FIVE things* that I would create and sell if I were you.
You don't need to create and sell all 5, but knowing these are the most popular and 100% virtual - no travel, no inventory, no office required - will really help you.
You have to decide which of these products or services you have or want to create.
From there you can build the sales funnel to drive traffic to this.
So let's take a look at an example.
This is a funnel I built using Kartra. It is designed to work in partnership with a YouTube video. You make a video about a particular topic. During the video, you offer the viewer the chance to learn more by clicking a link to register for a Webinar.
They watch the webinar where you educate them on the subject you cover in your paid course or membership. During the webinar, you offer them the opportunity to purchase the paid program for a special, limited time price and they are taken to a sales page.
If all goes well, they become a customer.
If this all looks like a lot of work, don't worry I have this all built out in Kartra as a Done-for-you funnel. It is available free to anyone who signs up as a Kartra user using my affiliate link.
I like to look after my Kartra customers.
When I say they should connect people to your paid product, your leadmagnet needs to give them a taste of what they could learn if they purchased your paid product.
There is no point offering a leadmagnet about fly fishing if your paid workshop is about gardening. Maybe that's an extreme example. but you get my drift.
When I say "high quality" I don't mean it needs to be long. In fact, it really should be short and easy to digest. People are short on time these days. What I mean is that it should really help people and deliver great value so they come away thinking - "wow, if that is the free product, the paid product must be amazing!"
Again here is an example of a funnel that you can use to get people onto your email list using a leadmagnet.
You are building your email list, which is a key component of every successful online business.
To Build Your Online Business
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